Electric shared personal mobility is the latest rage in transport industry. We have all heard of multi-billion dollar valuations for startups in this space, which are offering bikes, electric bikes, electric kick-start scooters, electric scooters in different countries. Last year it was Ofo and Mobike who were hitting the headlines and six months back it was Bird and Lime with their investment rounds. These days we are hearing expansion news from startups like Scoot, Skip, Spin, Torrot and many others offering their services mainly in the USA and European countries. Even Uber has entered this space to offer kickstart scooters for last mile connectivity. In India, there are also a few young startups working in this space among which Mobycy, Vogo and Ola have grabbed media attention.
The idea of personal shared mobility requires the startups to carefully select the type of vehicle they choose to use and also master the IoT based technologies to offer seamless services through the embedded solutions in the vehicles. End user interacts with the mobile apps with rich features to pick the dockless bikes or electric scooters from any location and can park them at any location (with some geo-fencing related restrictions). Interestingly, some technology companies are offering SaaS solutions and white labeled mobile apps for shared mobility startups to offer these services by plugging the technology into the vehicles.
On one hand, these services are making electric mobility more personal and mainstream but on the other hand there have been concerns from various city governments regarding space crunch at pedestrian side-walks, parking issues, minor accidents etc. Some major cities have also implemented local governing rules and restricted the number of vehicles/ companies offering these services. The core of these services is about flexibility of use, cleaner and cheaper personal transport. According to a study, 60% of the vehicles are used by a single user. These companies are optimizing local transport, reducing parking space crunch for bigger vehicles and cutting CO2 emissions.
However, these startups are essentially service companies offering a fleet for short term rent. They are not manufacturing the vehicles (rightfully so, as they need to focus on their core competencies of offering a great service). China, with a competence headstart in this market segment, has again taken a lead in supplying shared mobility vehicles around the world to almost of the major sharing mobility services companies. Major manufacturers from China are providing quality e-scooter, e-kickstart scooter and e-bikes to most of the startups.
Many more of regional shared service companies would come up to solve local transport problems. Some of them would merge, some of them would close down due to financial woes and the industry would stabilize in a couple of years like ride hailing services with only two to three major competitors in each market. By then, urban city commute would have become much more convenient, cheaper and cleaner through the presence of these personal shared mobility options for the users.
If you are interested to work with reliable shared mobility vehicle manufacturers – Aurora Ventures is your China-based team which offers supplier and product mapping, quality assurance and vendor management services, so that you can focus on what you do best- offering great service to your end users. You can reach out to us at firstname.lastname@example.org